This is a collection of some logos and marks that haven't made it into larger projects.
University of Edinburgh Law Society Tennis (2023);
I was tasked with creating a logo for the University of Edinburgh's law student society's tennis club, which consists of many university members playing and competing in Tennis for the university. The logo needed to be quite simple yet iconic, and I decided with going the facade of the iconic University of Edinburgh's law campus building, versions of which is also present in other logos of the university, along with tennis equipment in the same style. The logo is now being used by the law society tennis club for their social media pages, as well as attire.
Google Flights (2023);
Although almost all of Google apps and products have a unified design and iconography. One, that stands out, is Google Flights. The Flights logo has not yet been updated to the new iconic look. Therefore, I experimented and tried to create an unofficial logo of what a Flights logo could look using the new branding style. I focused on keeping the shapes, colours, and angles unified with the existing Google brand logos, making sure the logo could fit alongside all other Google Apps seamlessly.
Marupe Region (2021);
In 2021, the municipalities and regions of Latvia underwent a reform, and many previous municipalities were formed together to create new, larger regions. Because of this major change, all regions needed to alter their image and branding to incorporate their new population. As part of this change, I attempted on making a new, modern identity for the region I lived in at the time. The Mārupe region changed significantly, but their logo was significantly outdated, both in style and message. I created this modern logo to bring the modern ideas and region together. The main symbol of Mārupe was a green four-leaf clover, which I used to both convey love and welcomeness, as well as an "M" for Mārupe in the first leaf.
Rail Baltica (2022);
The largest infrastructure project in the Baltic states in the last 100 years, Rail Baltica is an immense new rail network in Northern Europe, connecting Estonia, Latvia, and Lithuania. I decided to practice making a modern logo for the project. After going through many designs, I decided on this "RB" logo, made up of thin and smooth lines. The leg of the "R" connects to the "B" smoothly, in a very satisfying and aerodynamic manner. The connection simulates and represents the smooth connections between the European capitals that the project will connect. The thin and sleek lines also represent speed and ingenuity, quite important aspects of the new rail project.
Riga International Airport (2021);
Riga's airport, known as RIX, has a logo that is quite iconic, although unchanged for many years. I took upon an experimental exercise to try and modernise and update the logo, while maintaining its original look. Firstly, the rough "R" element was kept identical in my logo, although slightly thinner, and this preserves the recognisable look for those who already know the shape as an association for RIX. I then focused on making the entire logo significantly thinner and more sleek, to fit with more modern design trends. I finally incorporated an abstract airplane element into the ascending leg of the "X". This gives the logo a bit more character as an airport logo.
Safehouse (2021);
As part of a design challenge, I designed a logo for a made-up brand called "Safehouse". The logo needed to be minimal and modern, and represent the brand quite literally and clearly. To continue the concept of safety outside of the symbolism, I used a light, welcoming light blue and rounded all edges in the logo. Overall, the logo was quite successful in encapsulating the friendly and peaceful look and vibe in a relatively simple package.
Latvian 100 Years in the Olympics (2021);
Opposed to most logos that I create, there was actually quite little planning, sketching, and brainstorming this one. The unofficial Latvian Olympic logo variation was simply formed while I was experimenting with shapes in Illustrator. Eventually I stumbled upon a clever way to represent "100" within the Olympic logo. I adapted it to the fact that Latvia will soon celebrate 100 years since its first Olympics in 1924. In the end, this logo would never be able to be used, as it does break some rules of the Olympic Games logo guidelines, but it was a fun experiment nevertheless.
